VI.BE

Your sparring partner in Radio & TV plugging, PR, Marketing, Brand Strategy, Fan Activation & Events

For 2 decades I've been working hard & playing hard for two major record labels and a TV streaming platform in different aspects of the business ranging from PR, Marketing Communication and Brand Strategy to Label Services, Fan Activations, Project & Event Management.

Today I'm able to work on projects in a broad variety of sectors, from Music to Cinema and from Media to Corporate Industries. If entertainment isn't just a side dish but at the core of the experience you offer, I like to challenge myself to make magic happen together.

My passion to entertain with music and to organize events has its roots during 6 years on the road with the DJ collective dB Continental (1996 - 2002). Pioneering times in a pre-social media and a pre-usb stick era.

Eager to learn all about PR, I joined the promotion department at Universal Music (2003-2007) and determined to make a bigger impact I continued my career at Sony Music, getting to know all about Marketing and Branding and ultimately as Marketing Director and Head of Local & French Repertoire (2007-2022).

More recently as Head of Branding & Marketing Communication at Streamz (2022-2023) I was at the center of a fast growing company that thrills people of all generations with audiovisual content in different shapes.

As an entertainment, a marketing & PR passionate with a positive mindset I find my energy in building bridges between the worlds of music, media, entertainment and brands.

It's an honour and a daily pleasure to collaborate on a variety of challenges and talents that deserve a spotlight.